Previous advertising agency experience prefered Strategic Marketing Professional with superior relationship management skills, strong project management, and well-developed problem-solving skills Must be organized and have exceptional verbal and written communication skills

Proficient with Microsoft Office, superior PowerPoint (or similar) presentation skills Considered thought-leader in digital/social media marketing and stays current on digital marketing trendsĪbility to pull and analyze research and develop effective marketing presentations Solid background in market research and application. Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding Produce creative briefs and work with creative teams on message development Work closely with Insights & Analytics team to utilize local and national research tools and programs to compile and analyze dataīuild presentations and present information, research, ad concepts or other elements to clientsĭevelop and grow relationships with key assigned advertising clients Prepare and lead client presentations and/or proposals to include research and analysis data as needed Fully understand audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy.

Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of local market and Gannett suite of products, especially digital, mobile and DMS solutions. Collaborate with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns

Digital activation manager salary