However, the most unique aspect of the channel is its aspect ratio – 9:16! Yes, we have ditched the horizontal view in favour of a more personal and focused vertical video. NDTV HOP Live is focused on creating a young and energetic voice of the millennial generation, showcasing content that is edgy, entertaining, interactive, and in HINGLISH.

Why HOP? Because we are always on the move and doing something new!

NDTV HOP Live is the World's first mobile-only LIVE channel that broadcasts long-form content in the vertical format. Radhika Ro, Oswal Greentech Limited and Jupiter Capital have their shares with the ownership of 29.18%, 14.17% and 02.43% respectively.View the world from a different angle. The NDTV is successfully distributed in U.S., U.K., Canada, Dubai and others Middle Eastern locations through satellite operators like DirecTV, Sky, Dish T and BSKyB etc. In year a sibling of the NDTV 24×7 with the prime focus on business named NDTV Profit was launched to attract the business viewers & followers of the country. Though there have been issues regarding profitability as the TV is solely meant for Elite English listeners & viewers but so far the NDTV has remained successful to run in the race and compete gloriously in the teeming news market of the Indian subcontinent. Nevertheless, the channel managed to get stable by some strong financial growth however it had to announce later its distribution partnership with Sony’s One World Alliance which provided NDTV a chance to firmly establish itself in the long run. It was certain to many that NDTV would be struggling to survive solely. After the end of the partnership with STAR, the STAR remained hanged on to STAR with Hindi News. The channel was launched in after the expiration of the contract between STAR Network & New Delhi Television in 2003. Like a number of others the TV is also based in Delhi. NDTV 24×7 is 24×7 Indian English news television.

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